ECB’S ‘The Weight’ Thanks Cricketing Family for Lockdown Help
The ECB has followed up its lockdown poem dedicated to the cricket family with a new poem read by former England player Mark Butcher. ‘The Weight’ follows ‘The Wait’, part
October 7, 2020
Coulthard and Webber ‘Sneak’ into Red Bull Racing Factory
Former Red Bull duo Mark Webber and David Coulthard were filmed on assignment for Channel 4 ‘sneaking’ into the Red Bull Racing factory. While the team were away in Sochi
Opinion: The New Digital Way Forward for Pro Sports Franchises
Chris Madden, co-founder of Chicago-based digital marketing agency Matchnode, explores how teams can boost their digital engagement with fans during the ongoing COVID-19 pandemic. The COVID-19 pandemic has transformed major
Opinion: Technology + Talent + Content = Sport’s Brave New World
Gregg Oldfield, Chief Executive of Engage Media Partners, explains why changes in content production and delivery accelerated under COVID-19 are here to stay and how the scope for creativity has