MTN and the Springboks have come together to deliver a memorable piece of video produced to promote the cellular giant’s 5G offering.
Produced by TBWAHunt Lascaris and Plank Films, the spot urges consumers to “5G your life” and cleverly plays on the panic sports fans endure when they lose connection due to buffering.
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MTN has been the headline sponsor of the Springboks since 2017 and last year renewed that sponsorship for a further five years to 2025.