Formula E and UNICEF have announced the launch of ‘Take a Breath’, a campaign and short film featuring actor and UNICEF ambassador, Tom Hiddleston.
The campaign aims to highlight the impact air pollution has on children, as well as give advice to consumers and businesses on ways to improve it.
According to a statement issued by the all-electric racing series, ‘This year alone, 600,000 children globally under the age of five will die from causes related to air pollution, and if levels of current air pollution continue to rise, by 2050, that figure is likely to increase by as much as 50 per cent.’
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The piece is produced by creative agency WING.
Julia Palle, Director of Sustainability, Formula E said: “Take a Breath is fundamental in raising awareness of air pollution and ways we can all act to reduce it for the sake of current and future generations. Formula E was founded to drive e-mobility development and reduce emissions, and impactful partnerships and campaigns sit at the heart of our work in delivering sustainable change. As the first global sporting organisation to partner with UNICEF, we are helping create a cleaner, safer and more sustainable environment, where children and future generations can thrive.”