Toyota South Africa has signed a new sponsorship deal with the FNB Wines2Whales mountain bike event, that sees TSAM become a headline sponsor of the event, including designations as the ‘Official Vehicle Partner’, ‘Mixed Category Sponsor’, and ‘Route Partner’.
As Official Vehicle Partner, Toyota will be the vehicle brand of choice for the event’s staff, crew, and stakeholders.
“Our historical connection to cycling makes the FNB Wines2Whales event the ideal partnership for Toyota. As a lifestyle brand, the partnership fits, as it reinforces our affinity for on and off-road driving performance. Toyota is proud to be associated with the FNB Wines2Whales,” said Vice-President of Marketing at TSAM, Glenn Crompton.
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In sponsoring the Mixed category, TSAM gains naming rights for the category – now referred to as the ‘Toyota Mixed Category’, complete with a green Ciovita category leader jersey for the fastest team.
The FNB Wines2Whales prides itself on being more about the journey than the destination; that journey takes place over three days in the Western Cape on a route that takes in the most incredible trails, historical paths, and breath-taking scenery, from Lourensford Wine Estate to Oak Valley Estate, before finishing at Curro Hermanus.