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SA Rugby concludes deal with Toyota SA

SA Rugby and Toyota South Africa Motors have announced a new three-year sponsorship agreement, with TSAM becoming the Boks’ new vehicle sponsor.

“For many, many years Toyota has been one of the most trusted motoring brands in South Africa, and to have them on board as one of our new sponsors is a great moment,” said Jurie Roux, CEO of SA Rugby. “We are living in particularly challenging times, but it speaks volumes of the value of the Springbok brand that we are still able to welcome new partners, and it gives me great pleasure to welcome an iconic brand such as Toyota to the family.”

Toyota has had a presence in South Africa since its arrival in the country in 1961. With rugby remaining amongst the top 10 interests of South African consumers throughout the years, there were no surprises when in 2010 TSAM changed from avid watcher to proud backer of the local game and picked a favourite team.

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“I think it goes without saying, Toyota has a strong bond with South African rugby – you can see it in our partnership with Cheetahs and Free State rugby,” said Leon Theron, Senior Vice-President of Sales and Marketing for TSAM. “The future of South African rugby is bright both domestically and internationally and we are honoured to drive forward this new chapter in this amazing story.”

TSAM has, over the past 12 years, cemented its support and commitment to local rugby through its partnership with the Cheetahs and the Free State Rugby Union. So, it is perhaps fitting that in the second game in the 2022 Castle Lager Incoming Series against Wales, the Springboks will play with Toyota as a partner at the Toyota Stadium in Bloemfontein on 9 July.

“When the chance to get involved with the Springboks came about, it was a no-brainer for us. Toyota’s culture is shaped around positive contributions to the country we love. It’s how we strive to lead the way,” added Theron.

Sport Industry Group
Sport Industry Group

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