SuperSport has continued its recent run of rights deals by formalising an agreement with mixed martial arts promotion the ONE Championship.
That’s according to sportbusiness.com.
The agreement, brokered by the UK-based TCB Sport Media rights consultancy, grants SuperSport exclusive rights to broadcast ONE Fight Night events across sub-Saharan Africa.
SuperSport has already started broadcasting ONE events on its platforms across 51 territories in the region, beginning with ONE Fight Night 8 on 25 March. The next scheduled broadcast is ONE Fight Night 9 on 22 April, which will feature South Africa’s top-ranked Bokang ‘Little Giant’ Masunyane, who will take on Hiroba Minowa of Japan in the strawweight MMA division.
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Chatri Sityodtong, Chairman and Chief Executive of ONE Championship, said that the deal “marks another significant step in our mission to ignite the world and inspire people everywhere to live their dreams by making ONE’s content accessible to as many audiences as possible”.
“ONE Championship is renowned for its high-quality action and outstanding match-ups, which align with SuperSport’s values of always offering excellent content,” said Tex Teixeira, Interim Chief Executive of SuperSport. “ONE Fight Night events are sure to resonate with our viewers across the continent.”
ONE Championship recently landed its first broadcast deal in Australia as commercial broadcaster Seven Network acquired exclusive rights. The Singapore-based MMA property is also looking to increase its broadcast footprint in Europe.
