The South African Football Association and Castle Lager have extended their long-time partnership for a further three years.
That means the national football team will continue to enjoy the financial backing of the beer brand, having had them as a sponsor of Bafana Bafana for over 30 years.
“SAFA and Castle Lager’s long-standing partnership is steeped in football tradition and this renewal is a win-win situation for both parties. This is one of the most enduring partnerships in sport and the next three years will be an exciting new chapter of this relationship,” said new SAFA CEO Lydia Monyepao.
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“As an effort to keep driving South Africa forward, we are proud and are committed to ensuring the growth of national sports through our partnerships. This is how we grow our business responsibly and create a lasting impact in the communities we operate in. Cheers to the future,” said Vaughan Croeser, Vice-President of Marketing, SAB.
Other current SAFA sponsors include Sasol, Le Coq Sportif, and the Motsepe Foundation.
The Africa Cup of Nations will be held in Côte d’Ivoire in January next year and Bafana Bafana qualified recently after beating Liberia 2-1 in Monrovia.
