South African agency MSCSPORTS has announced the appointment of Carrie Delaney as its new Managing Director.
According to a statement from MSCSPORTS, the appointment follows the news that co-founder and CEO, Neil Jankelowitz, will be taking up the role of Group CEO at Mohau Media Group, to “focus on the group’s strategic growth”.
Delaney has been an integral member of the MSCSPORTS team, serving as Client Services Director, having first joined the business as Account Director in January of 2019, before going on to be promoted to Business Unit Director in September 2020, overseeing the company’s blue-chip accounts and industry rights-holders.
She was previously Events Director at Encore Events Management Limited for eight years.
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“I am deeply humbled and honoured to be appointed Managing Director,” said Delaney. “This promotion is a testament to the unwavering support and belief of our exceptional team, esteemed clients, and valued stakeholders. With boundless enthusiasm, I eagerly embrace the future and wholeheartedly commit to advancing this award-winning agency. As I take the helm, I am thrilled to lead this extraordinary team of talented and inspiring individuals. Together, we will explore untapped growth opportunities, foster innovation, and deliver unparalleled excellence to our valued clients through Impact Marketing. This promotion marks the beginning of an exciting chapter driven by an absolute dedication to client satisfaction and fuelled by my passion for the industry. I am determined to propel Mscsports to new heights of success. Our steadfast focus remains on our vision to challenge, inspire, and shape the world of sport and entertainment!”
According to MSCSPORTS, Delaney has extensive experience in the field of sponsorship and has worked with a host of clients, including the likes of SA Breweries and Red Bull – launching the latter in the South African market.
“We are thrilled to make this announcement,” said Jankelowitz. “Carrie has consistently lived true to our purpose, which is to challenge, inspire and shape the world of sport and entertainment and bring our ‘impact marketing’ USP to life. Over the past five years, we’ve committed to transforming our agency and Carrie’s appointment is a significant step towards our desired state. I have no doubt that Carrie will continue to develop and ingrain our culture, as well as grow the agency.”
