UK club Lewes FC has announced a partnership extension with finance app Curve.
As per the deal, the Curve logo will feature on the club’s official training wear.
In 2022, Curve kicked off its partnership with Lewes with a series of content, including a social media video which aimed to highlight the challenge women’s football really has in changing perception of the game.
HAVE YOU ALSO WATCHED?: Video – Phelps and Van Dijk headline ‘The Best Obsess’ campaign
“We couldn’t dream up a club that embodied our brand values more closely than Lewes,” said Henry Nicholls, Brand Strategy Lead at Curve. “They’re not afraid to tackle the status quo, they empower their fans to be owners, which we’ve done ourselves through two crowdfunding rounds, and they push their competitors to play fair too. They want industry-wide change, and so do we.”
“We’re delighted to be renewing our partnership with Curve,” said Stef McLoughlin, Commercial Manager at Lewes FC. “Curve is a forward-thinking and brave brand that thinks completely outside the box while putting their customers first – we feel very much aligned. Our previous partnership championed our movement and brought to light important issues in a fun and entertaining way. We are looking forward to working together while highlighting how football can be done differently for to good of the game and also the wider world.”