There’s a new senior leadership team at the helm of Nielsen Sports South Africa, following the announcement that Managing Director Jean Willers will be leaving the business.
Willers will be taking up the position of Managing Director of leading South African agency T&W.
T+W is a specialist sports and entertainment storytelling agency that crafts content and creative campaigns for broadcasters, events, teams, athletes and fans. Their offering covers concept, research, scripting, development, rights acquisition, production, key art, editing, mixing, sound and visual effects.
“It’s been an incredibly rewarding five years at Nielsen Sports SA, but this is an opportunity to challenge myself in a different area of the South African sports industry,” said Willers. “Whilst the T&W offering is not confined to just sport, I look forward to building on the strong relationships I’ve built in the industry over the past five years.”
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Stepping up to the role of Managing Director of Nielsen Sports South Africa will be Tumelo Selikane, who joined the business as Senior Client Services Manager in January of 2022 and was promoted to Commercial Director in December. He will be joined in the senior leadership team by Amy Daley, who has been promoted to Chief Operations Officer.
“I’ve come to intimately understand the business of sport in which Nielsen Sports plays in South African sport and its role within the broader ecosystem, and I’m looking forward to utilising this understanding to put my own mark on the business and ensure it maintains its market-leading position, whilst continually engaging with our clients regarding their changing needs,” said Selikane.
Nielsen Sports is the market’s leading source of sports measurement and analytics, with solutions spanning cross-platform media valuation, fan insights, and digital media analysis.
Nielsen Sports South Africa works across the entire local sports industry, including with rights-holders, brands, agencies and broadcasters. This cross-section of partners, covering all segments of the South African sports industry, ensures Nielsen Sports SA brings a wealth of knowledge and understanding of the full business of sport ecosystem.