Lions Cricket and McDonald’s South Africa have extended their current partnership, which will cover initiatives from their grassroots programmes through to the professional ranks.
The renewed partnership will focus on sustaining and expanding the social impact of the collaborative efforts of both Lions Cricket and McDonald’s.
According to a Lions statement, “the ‘Cubs to Lions’ synergy is all about fostering growth and inspiring excellence through increased participation in cricket, emphasizing the importance of education, and enriching the lives of those they touch when passing through the programmes.”
“McDonald’s have supported us in every possible way,” said Lions Cricket CEO Jono Leaf-Wright. “We have aligned on our social impact outside of the boundary ropes and have delivered beyond what we set out to. Our players have loved the partnership too, serving the customers at various outlets and enjoying their time away from the game. We’ve loved being a part of the activations as well as the Ronald McDonald House of Charity events and the Red Socks Supplier Golf Day, and really just enjoyed creating awareness and family love. As a union, we were extremely excited to continue together so as not to lose momentum and the impact made on people’s lives outside of cricket.”
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“At McDonald’s, we believe in making a positive difference in the communities we serve,” said Greg Solomon, CEO of McDonald’s South Africa. “Our partnership with Lions Cricket has been more than just a sponsorship; it has been a journey of shared values and mutual success. Together, we have not only supported the professional growth of players from grassroots to the professional ranks, but we have also impacted lives beyond the boundary ropes. This renewal is a testament to our commitment to continue delivering excellence, fostering dreams, and creating opportunities for the youth of South Africa. We are excited about what lies ahead and look forward to further strengthening our relationship with Lions Cricket.”
McDonald’s iconic golden arches will remain a symbol on the kit of players at all levels, from youth teams to the professional ranks, whilst the partnership renewal ensures the continuation of the McDonald’s Family Grass Embankment, an area dedicated to enhancing the matchday experience for families and fans.
Additionally, McDonald’s and Lions Cricket will collaborate on more community-centric events and activities, focusing on wellness, education, and keeping kids active.
