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AfriSam to Sponsor the Springboks

The Springboks have signed a three-year sponsorship agreement with building materials giant, AfriSam.

The 88-year-old supplier of construction materials and technical solutions to the southern African building industry makes its first venture into national team sponsorship. They are also the first company in their category to partner with the Springboks.

“We are delighted to welcome a new partner from a new sector of the South African economy into the Springbok family,” said Jurie Roux, CEO of SA Rugby. “AfriSam is a long-established company whose products are literally part of the fabric of the country. Similarly, we aspire to make the Springboks part of the fabric of the nation as well. We’d like to thank AfriSam’s leadership and their entire workforce for their support for the Boks. It’s the support of proudly South African companies such as AfriSam, that provides the foundations on which we can build, in this case almost literally.”

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AfriSam established its first cement plant in 1934 and since then has grown into a group with operations across South Africa, as well as in Lesotho and Eswatini.

“One behalf of the entire AfriSam team, I would like to express our excitement about joining the Springbok family,” said Richard Tomes, Sales & Marketing Executive of AfriSam. “As a proudly South African company, we are constantly striving to build and uplift our nation. Forming a partnership with a team that has, over the years, demonstrated how rugby can unify and inspire an entire nation, came as a natural fit for us. We wish our beloved national rugby team all the best and we look forward to ‘creating concrete possibilities’ together. Go Bokke!”

Sport Industry Group
Sport Industry Group

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