Kia announces partnership with Two Oceans Marathon
Kia has announced that it has concluded a partnership agreement with the Totalsports Two Oceans Marathon. Kia will be the ‘Official Vehicle Sponsor’ of the ultra-marathon, which takes place in
Sport Industry Group
LaLiga and Upstream beef up Spanish football offering in Sub-Saharan Africa
Global marketing technology company Upstream and LaLiga, the Spanish football league, have formed an exclusive partnership to bring online portal LaLiga Premium to mobile phone users in Sub-Saharan Africa. LaLiga
The ‘T20’ of horse racing
Horse racing, like many sports, is looking at ways to stay relevant and appealing to a wide audience, and the winners of last year’s Hollard Sport Industry Awards ‘Event of
Social & Streaming Now Dominate SA Sports Consumption – Nielsen
The consumption of sports content in South Africa has reached a tipping point, with social media and streaming platforms overtaking traditional linear television to become the dominant channels for the
SuperSport makes sensational u-turn on IPL
SuperSport completed a sensational 24-hour turnaround, securing the rights to broadcast the 2023 Indian Premier League (IPL) at the last minute. The agreement was made hours before the opening encounter
Getting to know – Van Zyl Jacobs
Nielsen Sports South Africa has a new Commercial Manager, so let’s get to know him… Q: What attracted you to the Nielsen Sports SA job?A: Working in the sports industry
Department of Sport puts money behind Proteas Women
The Department of Sport, Arts and Culture has awarded the Proteas Women R7.5m for reaching the final of the 2023 Women’s T20 Cricket World Cup. The team finished the tournament
Manchester City bet on African deal
English Premier League football club Manchester City has announced a new regional partnership with SportyBet. The agreement will see SportyBet become the club’s official betting partner in Africa. SportyBet is
Video – Reynolds and McElhenney in funny spot with Sir Alex Ferguson
English National League football club AFC Wrexham will face Manchester United in July in the United States. The league leaders will take on the Premier League side in San Diego
Kaizer Chiefs extend Medshield partnership
Kaizer Chiefs have announced that they’ve extended their partnership agreement with medical aid scheme Medshield for another three years. The agreement will see Medshield cater to the club’s medical aid