Comrades Marathon Partners with Monopoly
As part of its centenary year celebrations, the Comrades Marathon has partnered with Monopoly on the launch of a new board game. The Comrades Marathon Centenary Monopoly board game was
Sport Industry Group
Just Days to Go for Hollard Sport Industry Awards Entries
The deadline for entries for the 2021 Hollard Sport Industry Awards is the 25th of October. This year the Hollard Sport Industry Awards is accepting submissions for campaigns carried out
Video – Schoenmaker Joins Discovery as Ambassador
South African Olympic champion swimmer Tatjana Schoenmaker has been unveiled as Discovery Vitality’s latest ambassador. That’s after celebrating a gold and silver medal, along with a world record, at the
Opinion: The Evolution of Brand Partnerships in the Social Age
The Editor of We Are Social Sport, Dan Chirwa, looks at the changing landscape, as it relates to brand partnerships with more socially-conscious athletes. For years, Leo Messi and Cristiano
Future of Team Qhubeka NextHash in Doubt
The future of Team Qhubeka NextHash is in doubt after the team announced that it wasn’t in a position to apply for a UCI WorldTour licence for next year. The
Hollard Daredevil Run Attracts Over 2000 Runners
The 2021 Hollard Daredevil Run attracted over 2000 runners across South Africa. Usually held as a mass participation event in Johannesburg, this year’s run on 15 October saw the first
Vuma to Sponsor Proteas for T20 World Cup
Fibre infrastructure provider Vuma has picked up the headline sponsorship of the national men’s cricket team for the upcoming ICC T20 World Cup. The tournament is underway in the United
Opinion: Evolving the Sponsor/Rights-Holder Dynamic
Levergy’s Digital Business Unit Director, Monique Vrey, looks at three key focus areas she believes can help deliver more impactful sponsorship outcomes. The very recent past has exposed role players
Vaccinated Fans in SA Allowed to Watch Adult Rugby
SA Rugby has advised its member unions that fully vaccinated supporters will be allowed to return to club and professional rugby matches. That’s within the limits announced by the Minister
SA Rugby Takes Administrative Control of WP Rugby
SA Rugby has invoked its constitutional power and taken administrative control of the Western Province Rugby Football Union. That’s following a decision by SA Rugby’s Executive Council. Experienced former SA