NBA Returns to SABC in Multi-Year Deal
The SABC has acquired free-to-air rights to the National Basketball League in a “multi-year” agreement. The deal covers live or delayed coverage of over 35 games each season. Games will
Sport Industry Group
APO Group and SABC Join Forces
APO Group has announced a multi-year agreement with the SABC to provide the public broadcaster with sports content from across the continent. APO Group is a Pan-African communications consultancy and
Getting to Know: Ant Garstang
The Managing Director of Flash Sponsorship was previously with Octagon, MTN and Coca-Cola, but has been out on his own for seven years now, since setting up his own shop
Mandela Remembrance Walk & Run Goes Hybrid Again
This year’s Mandela Remembrance Walk and Run will once again take the form of a hybrid event, due to Covid-19 restrictions. It will take place on Sunday 5 December, as
NBA at Forefront of Sports Innovation
The National Basketball Association is often cited as one of the more innovative sports organisations and the Covid-enforced lockdown and shake-up of the sports industry really allowed it to hit
Toyota and Cheetahs Launch New Rugby Competition
Toyota SA in conjunction with the Cheetahs have unveiled the first installment of the Toyota Challenge, a brand-new rugby competition. Five teams – two from abroad – are going to
Richelieu Brandy to Sponsor the Bulls
The Vodacom Bulls have concluded a sponsorship agreement with Richelieu Brandy. “It is a privilege to have Richelieu Brandy adding value to our side and more so to our supporters,”
Sasol Extends Sponsorship of Banyana Banyana
The South African Football Association and Sasol have renewed their long-standing partnership. It’ll see Sasol continue to sponsor the senior national women’s team Banyana Banyana until 2025. “It is a
Opinion: Facebook Outage is a Warning to Rights-Holders
The recent Facebook, WhatsApp and Instagram issues emphasise why it is important for sports rights-holders to develop audiences on owned-and-operated platforms, argues Johan Junker, Chief Executive and co-founder of fan
Video – THIRSTI Celebrates Cape Epic Branding Exercise
Water brand THIRSTI is celebrating the success of its activation at this year’s Absa Cape Epic in the Western Cape. That was on stage three of the demanding mountain biking