Twizza School Series Dates and Venues Announced
Dates and venues have been announced for the upcoming Twizza Super School Series. The first regional qualifier will take place at the Ruimsig Athletics Stadium in Roodepoor on Wednesday 29
Sport Industry Group
Getting to Know: Brett Bellinger
The Marketing Director of PUMA South Africa has been with the brand for 20 years and has seen plenty of change in the sports marketing industry, particularly in the digital
Nielsen – The Changing Value of Sponsorship
A disrupted world is changing the value of sponsorship, and the uncertainty created by the Covid-19 pandemic has accelerated shifts in the way rights-holders sell sponsorship, brands make sponsorship investments,
Opinion: Can Athlete Activism be a Commercial Opportunity?
George Gilmore, Business Director at global integrated sports marketing agency rEvolution, looks at athlete activism and discusses how he believes it should be managed from a commercial perspective by sponsors
Opinion: How to Extract Value from New Audiences
Jonny Murch, Chief Executive of the Redtorch digital agency, says international federations and NOCs did well to gain large numbers of new followers during the recent Tokyo 2020 Olympics, but
Fairtree Racing Secures Cannondale Sponsorship
The Stellenbosch-based Fairtree Racing Team has completed a sponsorship deal with cycling brand Cannondale. Going forward, the team will be known as the Fairtree Cannondale Racing Team and each member
Sunshine Tour Partners with Planet Fitness
The Sunshine Tour has announced a partnership with health club brand Planet Fitness. Planet Fitness says it will give all of its member professionals nationwide gym access for the elite
Infront Buys Stake in Cape Town Marathon
The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race. The Cape Town Marathon has
Aphelele Fassi Joins Roc Nation
Roc Nation Sports has announced the signing of Sharks and Springbok fullback Aphelele Fassi. Fassi joins a growing roster of Springbok players in the Roc Nation Sports stable, which already
Video – Land Rover Releases Lions Tour Outtakes
‘Official Lions Tour Partner’ Land Rover has picked up some of the best outtakes from the editing floor, to create an outtakes reel from all the content it produced. The