Gilbert Rugby Partners with Lions Series
Gilbert Rugby has announced a new licensing partnership with the 2021 Castle Lager Lions Series. The new agreement sees Gilbert become the ‘Official Match Ball and Licensee’ of the 2021
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NBA Forms New Africa Entity
The National Basketball Association has announced the formation of NBA Africa, a new entity that will conduct the league’s business in Africa, including the Basketball Africa League. The BAL is
Opinion: Ensuring Your Content Strategy Caters to the Whole House
The evolution of media consumption habits is presenting sports rights-holders with a dizzying array of new challenges. Dr. Christian Mueller, Chief Executive of Infront X, identifies the major changes content
Video – The British & Irish Lions Unveil Stirring Piece
The British & Irish Lions unveiled an inspiring piece of video content on their YouTube channel this week, called ‘The Best Against the Best of the Best.’ That’s with their
Podcast – ‘The Long and the Short of It’ – Trevor Immelman
In the latest episode, Dylan Rogers and Simon Hill chat to former Masters champion Trevor Immelman about his career, his injuries, his transition from player to commentator, and how he’s
Video – Just Eat Debuts First Suite of Euro 2020 Ads
Just Eat Takeaway.com has employed ‘the jubilant art of the knee slide’ in its first set of films ahead of its sponsorship of UEFA EURO 2020. Created by Dark Horses,
Hollywoodbets Grabs Title Sponsorship of Women’s League
Hollywoodbets has become the first sponsor to back women’s football in South Africa, by taking the title sponsorship of the SAFA National Women’s League. SAFA established the league two years
Getting to Know: Kyle de Klerk
Kyle de Klerk, Director: Sports Commercial & Business at The Walt Disney Company Africa is the local commercial face of ESPN and has travelled an interesting road, having started his career
People on the Move: Paul Adams
Former Proteas spinner Paul Adams has been named the new coach of Border. That’s ahead of the restructure of South African domestic cricket from next season. Border will compete in
PUMA Unveils Vodacom Bulls Away Kit
PUMA has unveiled the new 2021 Vodacom Bulls away kit, having launched the home kit in February. PUMA says it dug into the team’s archives to find a fitting piece of