The recent Betway Pink One-Day International was once again a resounding success, with over R1-million officially raised for breast cancer awareness.
Over 10,000 spectators ‘pitched up in pink’ at DP World Wanderers Stadium for the 11th Betway Pink ODI and the home crowd were able to witness an entertaining encounter, as the Proteas clinched an emphatic 2-0 series win over the Netherlands.
Thanks to the generous support of all the game’s stakeholders, R1 060 000 was raised for breast cancer awareness, treatment and research, with the Charlotte Maxeke Johannesburg Academic Hospital serving as the primary beneficiary of the funds raised.
“The Betway Pink ODI remains one of the most meaningful initiatives that we have ever undertaken,” said Pholetsi Moseki, CEO of Cricket South Africa. “Last year there were limits on crowd attendance due to Covid-19 regulations, but throughout this summer of cricket, it was wonderful to see spectators once again filling up our stadiums during a host of unforgettable matches on South African shores. Our support for this event is one of our foremost social programmes and underlines the fact that cricket has a broader responsibility within society.”
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Besides a percentage of gate-takings going towards the Pink ODI fund, title sponsors Betway contributed R1000 for every four and R2000 for every six that was hit by either team.
“As a brand that has always taken pride in using the business side of sport to make a difference, we are proud to have once again worked closely with our partners at CSA to lend a helping hand towards the fight against breast cancer,” said Mark Rowles, Betway Head of Marketing. “Through our promotion and the Pink Day golf day activation, as well as contributing to every four and six hit on the day, we raised close to R300 000, which will all go to the Charlotte Maxeke Johannesburg Academic Hospital.”
In the end, a whopping 61 fours and 15 sixes were recorded during a high-scoring match, in which South Africa accumulated 370 runs before the Dutch were bowled out for 224.
“We’ve spoken about how we’re in a privileged position to inspire and unite our country through sport,” said Proteas limited-overs coach Rob Walter. “To see that happening has been awesome, from someone who’s been out of the game in South Africa for seven years. To see the difference in the people who are watching the game has been awesome as well.”