Sport Industry

Betway SA20 and Willow TV announce broadcast partnership

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Season 2 of Betway SA20 will be accessible to the growing cricket audience in North America with the announcement of Willow TV as the official broadcaster in the region.

Willow TV is renowned for its extensive coverage of international cricket events and series, and joins a global panel of broadcasters including SuperSport (Sub-Saharan Africa), Viacom (India), Sky Sports (UK), FoxTel (Australasia), Etisalat (UAE) and ICC TV (worldwide) showcasing the 34-match competition, which starts on 10 January.

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“We are thrilled to join forces with Willow TV to bring the excitement of Betway SA20 to cricket fans in North America,” said Betway SA20 League Commissioner, Graeme Smith. “As cricket’s popularity continues to soar in this region, this exclusive broadcast deal ensures that fans can be a part of the electrifying atmosphere of SA20 Season 2.”

With the ICC Men’s T20 World Cup set to take place in the USA and Caribbean this year, there is added significance to this partnership.

“We are proud to be the official broadcaster of Betway SA20 in the USA and Canada,” said Todd Myers, Willow TV Chief Operating Officer. “The addition of SA20 Season 2 to our line-up reinforces our dedication to bringing the best of international and domestic cricket to our viewers. We look forward to showcasing the talent and excitement that this exciting league brings to the T20 format.”

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