Cape Town City have announced a new three-year sponsorship deal with First National Bank.
They follow banking rivals Absa, previously sponsors of the Absa Cup and Absa Premiership, and Nedbank, sponsors of the Nedbank Cup, in their involvement in the sport.
“This three-year sponsorship will see the FNB brand adorn the front of Cape Town City’s shirt,” said a statement from the club. “The partnership begins from the 2022-23 season, which will see the Citizens compete domestically in the Premier Soccer League and continentally in the CAF Champions League.”
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“FNB is one of the most recognisable brands in the country and has been a pioneer in strategic sporting partnerships,” said City Chair John Comitis. “These types of sporting investments have shaped the growth and potential of SA sport and we laud the desire and vision of FNB to play a critical role in SA’s rich sporting history and future. This partnership allows City to expand the work we do at grassroots level, as we develop our DreamClub100 project and refine the future football stars and ambassadors of tomorrow.”
Rob Gwerengwe, CEO of FNB Middle Market, said: “Football is the heartbeat of SA communities, and we’re thrilled to have an opportunity to delight fans on and off the field through our partnership with this incredible football club. As a trusted financial services provider with a strong commitment to social prosperity, our sponsorship is also designed to uplift communities across the Western Cape.”
City were runners-up in the DStv Premiership in 2021-22 and kick off the 2022-23 Premiership season against defending champions Mamelodi Sundowns at Cape Town Stadium on 5 August.