Under Armour has leveraged artificial intelligence (AI) to create ‘The Ultimate Team Talk’. The campaign sees British actor Ashley Walters deliver an inspirational 90-second pre-match speech with the script entirely
William Hill has launched its new marketing and advertising campaign, ‘Who You Got?’, which will be headed up by Manchester United legend, Eric Cantona. As its official brand ambassador to the UK bookmaker for the
Fast food brand Chicken Licken looks to have hit the mark once again with its latest advert. The clever spot features some of South Africa’s legendary football coaches. The ad
The FA Cup’s famous trophy has already been partially engraved to recognise and celebrate the first ever final between Manchester City and Manchester United. Thomas Lyte, the maker of the
English National League football club AFC Wrexham will face Manchester United in July in the United States. The league leaders will take on the Premier League side in San Diego
With the World Cup now underway in Qatar, it’s a good time to re-visit the recently-launched Netflix documentary, called ‘FIFA Uncovered’, with a look at its official trailer. It’s apparently
Beats by Dre (Beats) has linked up with the artist Gaia Alari and rapper Dave to produce a 60-second animated short starring Manchester United forward Marcus Rashford. ‘Never Beaten’, which comes to life in the form of a flipbook, visualises Rashford’s
England midfielder Declan Rice has joined forces with London-based football content business Footballco to develop and star in original player-led video series debuting across GOAL platforms in a year-long exclusive
Loughborough University researchers have collaborated with football’s international governing body FIFA to bring artificial pitch testing into the modern era. As the use of artificial turf increases worldwide, colleagues from the
PUMA has revealed a new film with Iceland and Olympique Lyonnais footballer Sara Bjork Gunnarsdóttir, that highlights her personal journey preparing for motherhood, welcoming her son, and returning to action.
