League One football club Burton Albion and Unilever brand Bovril have recruited former England striker Peter Crouch to launch their new partnership.
As part of the new deal, Crouch is starring in a content series that sees him explore the product’s history.
In addition to the content series, the Bovril logo will feature on the Burton Albion home and away kits for the remainder of the EFL season.
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“This is the one I wanted!” said Crouch. “Followers of my podcast will know how much a fan of Bovril I am! I used to enjoy a cup with my Dad on the terraces when growing up and Bovril holds a special place in British culture. I’m looking forward to taking football fans on an entertaining journey through its rich history.”
“We are delighted to partner with Burton Albion and Peter Crouch for this exciting campaign,” said Laura Iliffe, Brand Lead, Bovril. “Bovril has a storied past and this collaboration allows us to engage with fans in a unique and meaningful way, bringing that story to life through Peter, arguably our biggest fan! We’re excited to have fans trialling our product at the Pirelli Stadium this season.”