
Beckham, Aguero, Formula E and celebrity influence on sport
Formula E is pitting 11 influencers against each other in cars that have a quicker acceleration rate than F1 in an effort to raise the sport’s profile. The likes of

Formula E is pitting 11 influencers against each other in cars that have a quicker acceleration rate than F1 in an effort to raise the sport’s profile. The likes of

As BBC Sport reports, a prototype is currently being worked on. As motorsport attempts to reduce carbon emissions and become more environmentally sustainable, a group of engineers may have come

As the BBC’s Matt Warwick reports, it’s become a hot topic in elite level cycling. Cycling’s world governing body the UCI is expected to vote for a ban on the

Former Bafana Bafana defender Nasief Morris has been named Head Coach of the University of Cape Town women’s football team. The former Santos star, who won 37 national caps, succeeds Ahmed

Netflix recently reported on a blockbuster holiday season, with the online streaming service adding nearly 19 million new subscribers. Netflix added 18.9 million subscribers in its holiday quarter, blowing past Wall

LIV Golf has announced a multi-year partnership with Rick Shiels Media, marking the first official collaboration with a major content creator in the league’s history. Through this partnership, Rick Shiels – one

This piece first appeared on the UK Sport Industry Awards platform. As the sports industry heads into 2025, the concept of the fan experience is more diffuse than ever before. Different

SA Rugby and Coca-Cola have announced the signing of a new four-year partnership. It’s a return to the SA Rugby fold for the drinks brand and it will see the

SARU will have to cough up R14-million after its general council voted against Ackerley Sports Group’s private equity bid in December. ASG’s proposal – worth R1.4-billion for a 20% stake

The Australian Open doesn’t own all of its broadcasting rights, so they’ve taken the decision to live-stream a Wii Tennis-like version of the matches on YouTube. That means tennis fans