Nielsen Releases 2023 SA Sports Review
South Africans remain highly engaged and interested in sport, but brands and rights-holders have to keep working hard to understand them and adapt their offerings, in order to remain relevant
News
Tuskers Cricket Lands ACDC Express Sponsorship
The Pietermaritzburg-based Tuskers have been bolstered by a new title sponsor and for the upcoming season will be known as the ACDC Express Tuskers. ACDC Express is a South African
URC – Third Season Broke Broadcast and Attendance Records
The third season of the Vodacom United Rugby Championship has been declared a broadcast and attendance success, with officials behind the competition saying the season shattered records in both areas.
SuperSportBet backs Carling Currie Cup
SuperSportBet has been named the official betting partner of the Carling Currie Cup – the world’s oldest domestic rugby championship. Managing Director of SuperSportBet, Grant Greeff, said the association underscores
Manchester City Unveil Global Betway Partnership
Manchester City and Betway have entered a multi-year agreement, which designates the gambling brand as the club’s global betting partner. From the 2024/25 season, Betway will receive promotion both in-stadium
Betway Named New SA Premiership Title Sponsor
South Africa’s Premier Soccer League has announced that Betway, the online sports and gaming company, is the premier division’s new title sponsor. This comes as DStv ended its sponsorship of
Nielsen – AFCON 2024 viewership sets new records
This year’s African Cup of Nations tournament was a resounding success, from a viewership point of view, according to Nielsen Sports South Africa. The tournament set new records with a
Basketball Without Borders Returns to SA
The National Basketball Association and the International Basketball Federation have announced that the 20th edition of Basketball Without Borders Africa will be held at the American International School of Johannesburg
CSA EXTENDS DEAL WITH FOX SPORTS AUSTRALIA
Cricket South Africa has announced that it has extended its deal with Fox Sports Australia to broadcast the Proteas men and women’s international matches through 2027. The deal was secured
ARSENAL RELEASES AFRICA-INSPIRED AWAY KIT
Arsenal FC has launched its new away kit in collaboration with adidas and British African heritage brand Labrum London. The new kit, which features the traditional pan-African colours of black,