Comrades Marathon Entries Cap Increased
Significant interest has resulted in the Comrades Marathon Association pushing its entries cap for this year’s race up from 15,000 to 20,000 runners. Race Director Rowyn James said the organisation
News
Musk Makes Offer to Buy Twitter
Tesla Chief Executive Elon Musk has made a $43bn offer to purchase prominent social media platform Twitter and take it private. It’s a move that if finalized would dramatically reshape
Opinion: What Brands Can Learn from ‘Drive to Survive’
Netflix’s Drive To Survive has boosted F1 to a new level. With sponsorship opportunities and viewership both continuing to rise, Business Director at We Are Social Sport, Andrew Boyers, explores how injecting
Altron Takes Title Sponsorship of Big Easy Tour
The Big Easy Tour, the official development tour of the Sunshine Tour, has announced that technology company Altron will be its new title sponsor. That’s as part of a substantial
Opinion: The Power of B2B Sponsorships
Matt Kiernan, Associate Director at rEvolution, explores how and why best practice B2B sponsorships provide an effective way for brands to touch their focused target audiences and drive business results. Over
PT SportSuite Unveils New Match Centre
Digital sports consultancy PT SportSuite has announced the launch of a new match centre and stats service module to provide fans with a new digital match experience. Match Centre serves
PUMA Partners with Boxer Athletics Club
PUMA has signed a multi-year partnership with the Boxer Athletics Club in South Africa. The deal will see the global sports brand providing the top-tier running club with technical PUMA
Standard Bank Once Again Sponsoring Schools Rugby Festival
Standard Bank is once again sponsoring the local Schools Easter Rugby Festival season. That’s after a two-year break due to Covid-19 restrictions. SA’s top rugby-playing schools go head-to-head in a
SA to Host U19 Women’s Cricket World Cup
The International Cricket Council has awarded the rights to host the inaugural ICC Women’s under-19 T20 World Cup to South Africa. The tournament will take place in January 2023. The
Netball SA and SuperSport Embark on Project Victory
SuperSport and Netball South Africa have formalised a partnership that the two parties hope will grow the sport of netball in the country. That’s ahead of next year’s Netball World