Toyota and Specialized Sponsor SA’s Top MTB Talent
Toyota South Africa Motors and Specialized Bicycles have teamed up to support two of South Africa’s top mountain bikers – Matt Beers and Tristan Nortje. Racing as Toyota Specialized, with
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SA Rugby Breaks Silence on Roux
SA Rugby has finally broken its silence on Chief Executive Officer, Jurie Roux, with regards his ongoing legal battle with former employers, the University of Stellenbosch. In December, Roux lost
Stillwater Sports Welcomes First Ascent as Technical Apparel Partner
Stillwater Sports has welcomed First Ascent as the ‘Technical Apparel Partner’ of its mountain biking portfolio of events. That portfolio includes the Fedhealth Magalies Monster MTB Classic, Fedhealth MTB Challenge,
Opinion: How Marketers Can Tap into Female Fanbase
Lee Gibbons, Managing Director of Sport UNLIMITED, part of UNLIMITED, discusses female fandom in sports and the insights that can be gleaned from a scientific approach. What motivates females to
Nedbank Running Club and THIRSTI Renew Partnership
Nedbank Running Club has renewed its ‘Official Water Partnership’ with natural spring water brand THIRSTI. This sees the two parties enter the second year of their partnership. “On average, an
Marais Has Full Go at SA Rugby
Suspended Western Province Rugby Football Union President Zelt Marais has come out swinging in the latest development in the union’s fight with SA Rugby. In a letter sent electronically to
Junior Women’s Hockey World Cup Welcomes Sponsors
Despite the tough sponsorship climate, the upcoming FIH Hockey Women’s Junior World Cup has managed to attract some commercial backing. The under-21, 16-team tournament will take place in Potchefstroom from
Junior Women’s Hockey World Cup Welcomes Sponsors
Despite the tough sponsorship climate, the upcoming FIH Hockey Women’s Junior World Cup has managed to attract some commercial backing. The under-21, 16-team tournament will take place in Potchefstroom from
Opinion: Time for ‘Niche’ Sports to Grasp OTT Nettle
For years commentators have been quick to point to direct-to-consumer over-the-top platforms as a silver bullet for sports rights-holders, and whilst the direction of traffic is undeniable, there are still
Opinion: Time for ‘Niche’ Sports to Grasp OTT Nettle
For years commentators have been quick to point to direct-to-consumer over-the-top platforms as a silver bullet for sports rights-holders, and whilst the direction of traffic is undeniable, there are still