NBA at Forefront of Sports Innovation
The National Basketball Association is often cited as one of the more innovative sports organisations and the Covid-enforced lockdown and shake-up of the sports industry really allowed it to hit
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Toyota and Cheetahs Launch New Rugby Competition
Toyota SA in conjunction with the Cheetahs have unveiled the first installment of the Toyota Challenge, a brand-new rugby competition. Five teams – two from abroad – are going to
Richelieu Brandy to Sponsor the Bulls
The Vodacom Bulls have concluded a sponsorship agreement with Richelieu Brandy. “It is a privilege to have Richelieu Brandy adding value to our side and more so to our supporters,”
Sasol Extends Sponsorship of Banyana Banyana
The South African Football Association and Sasol have renewed their long-standing partnership. It’ll see Sasol continue to sponsor the senior national women’s team Banyana Banyana until 2025. “It is a
Opinion: Facebook Outage is a Warning to Rights-Holders
The recent Facebook, WhatsApp and Instagram issues emphasise why it is important for sports rights-holders to develop audiences on owned-and-operated platforms, argues Johan Junker, Chief Executive and co-founder of fan
Comrades Marathon Partners with Monopoly
As part of its centenary year celebrations, the Comrades Marathon has partnered with Monopoly on the launch of a new board game. The Comrades Marathon Centenary Monopoly board game was
Just Days to Go for Hollard Sport Industry Awards Entries
The deadline for entries for the 2021 Hollard Sport Industry Awards is the 25th of October. This year the Hollard Sport Industry Awards is accepting submissions for campaigns carried out
Opinion: The Evolution of Brand Partnerships in the Social Age
The Editor of We Are Social Sport, Dan Chirwa, looks at the changing landscape, as it relates to brand partnerships with more socially-conscious athletes. For years, Leo Messi and Cristiano
Future of Team Qhubeka NextHash in Doubt
The future of Team Qhubeka NextHash is in doubt after the team announced that it wasn’t in a position to apply for a UCI WorldTour licence for next year. The
Hollard Daredevil Run Attracts Over 2000 Runners
The 2021 Hollard Daredevil Run attracted over 2000 runners across South Africa. Usually held as a mass participation event in Johannesburg, this year’s run on 15 October saw the first