Soto signs biggest deal in history of sport
Juan Soto has signed what is reportedly the biggest contract in the history of sport after agreeing a $765m deal over 15 years with Major League Baseball’s New York Mets.
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Brand value of four IPL franchises soars above $100 million
The Indian Premier League has posted a 13% surge in cumulative brand value, jumping from $10.7 billion in 2023 to $12 billion in 2024, according to Brand Finance’s IPL 2024 report.
Red Bull joins hands with Lego ahead of Christmas
Red Bull has confirmed a new partnership with educational toy manufacturer, Lego. Used to producing F1 cars “piece by piece”, the team has declared it will also now be building them
FUSA to tackle Bafana’s Unpaid Wages
The Football Union of South Africa will reportedly meet with a number of Bafana Bafana players to discuss issues of non-payment of match fees over the last three national team camps. Over
Six Nations rebrand gets mixed reception
A new logo for the men’s Six Nations which aims to encapsulate the “electrifying action” of the tournament has attracted derision from many fans. Organisers unveiled the rebranding of the
CSA concludes Sri Lankan TV deal
Cricket South Africa has announced that it has secured a deal with Dialog TV to broadcast the Proteas Men’s and Women’s international matches in Sri Lanka, through international media rights
T&W Wins Big at Sport Industry Awards
Johannesburg-based agency T&W was the big winner at the 2024 Sport Industry Awards, held at Vodaworld in Midrand, Johannesburg on 3 December. The Sport Industry Awards honours many of the
Global value of sports media rights tops $60bn
The global value of sports media rights has broken the $60bn barrier for the first time, boosted by the Summer Olympic Games and Euro 2024, according to the new SportBusiness Global Media
Betway SA20 partners with Switch
The Betway SA20 has announced a new partnership with Switch Energy Drink. The alternative beverage brand has been unveiled as the league’s ‘energy drink partner’, with Switch promising “a distinct
Comrades Marathon Association adds seven new board members
The Comrades Marathon Association elected seven new board members at its Annual General Meeting on 30 November. The new board members are Mark Leathers, Willie Mtolo, Mqondisi Ngcobo, Brenda Marolen, Carel Nolte,