Cricket South Africa has announced that it has secured a deal with Dialog TV to broadcast the Proteas Men’s and Women’s international matches in Sri Lanka, through international media rights partner IMG.
The agreement will see Dialog TV broadcast all fixtures for both teams across all three formats. This includes the current international home test series for the Proteas Men against Sri Lanka and Pakistan, as well as the KFC T20 International series against Pakistan and the current Proteas Women home tour against England.
“We are excited to partner with Dialog TV to bring South African cricket to audiences in Sri Lanka, ensuring access and inclusivity for all,” said CSA Chief Executive Officer, Pholetsi Moseki. “Our growing partnerships with various international broadcasters is affording South African cricket added exposure and excellence in global cricket.”
HAVE YOU ALSO READ?: CSA partners with ARY Digital Network for Pakistan broadcast rights
Lim Li San, Chief Operating Officer of Dialog Axiata PLC said: “We are delighted to partner with Cricket South Africa to bring their international matches exclusively to Sri Lankan audiences on Dialog Television. This collaboration highlights our dedication towards redefining sports entertainment in Sri Lanka, delivering unparalleled experience that inspire and unite our viewers. By bringing world-class sporting events into the home, we continue to enrich the lives of our customers by fostering a deeper connection to the global sports arena.”
Rathindra Basu, Vice President, India & South Asia and Pan Regional Sales APAC, IMG, added: “This is the latest in a series of broadcast deals we’ve secured for CSA across the region and demonstrates how we’re continuing to grow the Proteas’ audience worldwide through new commercial opportunities. Through the partnership with Dialog TV, local fans across Sri Lanka can watch all the action from the Proteas’ upcoming home test series against Sri Lanka, among so much more.”
