A Week Remaining for Hollard Sport Industry Awards Entries
The deadline for entries for the 2021 Hollard Sport Industry Awards is the 25th of October. This year the Hollard Sport Industry Awards is accepting submissions for campaigns carried out
News
SABC to Broadcast Bafana Bafana’s WC Qualifiers
The SABC has secured the rights to the live broadcast of all of South Africa’s matches in the second round of the FIFA World Cup 2022 African Qualifiers. That totals
Rabada Looks to Control His Commercial Destiny
The Proteas fast bowler has opted to start his own agency, as opposed to just signing with one of the big players in the talent management space, obviously with the
Podcast – ‘At Home with Dylan Rogers’ – Kirsten Landman
The first African woman to complete the Dakar Rally on what it takes to ride one of the world’s toughest off-road races on a motorbike, coming out as a gay
Getting to Know: Brett Bellinger
The Marketing Director of PUMA South Africa has been with the brand for 20 years and has seen plenty of change in the sports marketing industry, particularly in the digital
Nielsen – The Changing Value of Sponsorship
A disrupted world is changing the value of sponsorship, and the uncertainty created by the Covid-19 pandemic has accelerated shifts in the way rights-holders sell sponsorship, brands make sponsorship investments,
Opinion: Can Athlete Activism be a Commercial Opportunity?
George Gilmore, Business Director at global integrated sports marketing agency rEvolution, looks at athlete activism and discusses how he believes it should be managed from a commercial perspective by sponsors
Opinion: How to Extract Value from New Audiences
Jonny Murch, Chief Executive of the Redtorch digital agency, says international federations and NOCs did well to gain large numbers of new followers during the recent Tokyo 2020 Olympics, but
Fairtree Racing Secures Cannondale Sponsorship
The Stellenbosch-based Fairtree Racing Team has completed a sponsorship deal with cycling brand Cannondale. Going forward, the team will be known as the Fairtree Cannondale Racing Team and each member
Sunshine Tour Partners with Planet Fitness
The Sunshine Tour has announced a partnership with health club brand Planet Fitness. Planet Fitness says it will give all of its member professionals nationwide gym access for the elite