Sport Industry

Cricket SA concludes deal with Lotto Sport


Cricket South Africa has announced that it has concluded a partnership with Lotto Sport, which becomes the ‘Official Technical Partner’ for all the national teams.

Lotto Sport has been awarded exclusive rights to manufacture the playing and training kits across the men’s, women’s and development properties. The deal also extends to the production of merchandise and CSA staff apparel.

Fans will get a first look at the new kit when the Proteas Men’s team take on Australia in the home one-day series.

The design, according to a CSA statement, “celebrates individuality but appreciates a shared passion and unity, and has returned to the classic Proteas green. With a new targeted concept where style and performance are combined, the kit has an ideal mix of comfort and technicality with ergonomic fit, light and breathable mobility. Reflective elements in strategic areas allow maximum visibility in low light conditions.”

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CSA Chief Executive Officer Pholetsi Moseki said: “CSA is pleased to partner with Lotto Sport South Africa, a brand that has proven to be passionate about sport. Their designer kits will position our various properties as progressive, thus bringing traction to the game. This augurs well with CSA’s vision to make cricket the number one sport of choice in South Africa, a commitment to be enhanced through our association with this global company. I welcome Lotto Sport South Africa to the cricket family and look forward to a mutually-beneficial partnership.”

The kit will be available to purchase at leading sports retailers and online retailers throughout South Africa.

“This is a historic moment for Lotto Sport internationally,” said Lotto Sport South Africa CEO Yusuf Dockrat. “Being a traditionally football and tennis brand, what better way to spearhead a footprint into global cricket than with the sponsorship of the Proteas Men and Women’s teams. For the past five years, we at Lotto Sport have been working tirelessly to provide South African consumers with fine Italian quality sportswear and lifestyle products that are functional and stylish. For us, this partnership follows that ethos. As we continue to put comfort, product excellence and innovation at the forefront of our offering, we now partner with Cricket South Africa, which is an honour for us.”

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