Cricket South Africa has announced that it has signed Amul as the team sponsor of the national men’s team for next month’s ICC Cricket World Cup in India.
Amul is India’s largest FMCG brand and will feature on the leading sleeve of the Proteas World Cup playing kit.
“We are pleased to announce our association with Amul for the 50-over ICC Cricket World Cup,” said CSA Chief Executive Officer Pholetsi Moseki. “Amul is a brand that is synonymous with excellence and consistency, which reflects our own commitment to playing world-class cricket. The partnership is a significant boost for the Proteas as they prepare to compete on the global stage, aiming to clinch the coveted World Cup trophy.”
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“Sports is an important medium for Amul to connect with today’s generation,” said Jayen Mehta, Managing Director of Amul. “Milk is the world’s original energy drink and is consumed by all sportspersons. We also celebrate the values of milk, which are imbibed by today’s youth with our ‘BeMoreMilk’ initiative, which will feature the Proteas team. Since Amul had associated with the South Africa team in the 2019 series, we are proud to build our association with the South Africa men’s cricket team and wish them all the best for the World Cup.”
South Africa get their campaign underway on 7 October against Sri Lanka in Delhi.
