Cricket South Africa has signed Castore as its official apparel partner for the next three years.
The agreement grants Castore exclusivity as the official apparel partner of team kit and products to CSA, its teams, staff and players, and as CSA’s official merchandising partner. The contract runs until 30 September 2024.
The partnership further strengthens Castore’s presence in cricket, following its deals with the West Indies and England.
Castore also enjoys existing partnerships with McLaren (F1), Glasgow Rangers, Newcastle and Wolves (football), Andy Murray (tennis), Owen Farrell (rugby), Jos Buttler (cricket), and Adam Peaty (swimming).
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“Castore is one of the big players in the world of sports technical apparel and they are involved around the world with such diverse sporting codes as Formula 1, cycling, football, athletics and swimming,” said CSA Acting Chief Executive Pholetsi Moseki. “As we all know, most international cricket these days is played on the Asian sub-continent and its surrounding areas, where climatic conditions are extremely challenging, and it is important that our players have the most comfortable apparel available to allow them to compete at their optimal level.”
“Adding to our wide range of teams and athletes with a team such as Cricket South Africa’s Proteas is a huge honour for us as a brand and we’re excited to see where the partnership will take us,” said Tom Beahon, Founder of Castore. “The T20 World Cup is the perfect way to kick off our partnership, an exciting, forward-thinking concept still in its formative years, whereby entertainment is ever-present. We hope our innovative kit designs can add to the experience of the World Cup for both players and spectators alike. As a brand, we’re deeply committed to both marginal gains and performance excellence, so we’ll be working continuously with the team throughout the partnership to produce apparel which is unrivalled across the cricketing landscape, ensuring one of the most decorated teams in world cricket are wearing a kit that is fitting of that.”
The Castore announcement follows the news that commercial partnership between New Balance and Cricket South Africa had come to an end.