Cricket Eastern Cape has signed online betting brand Dafabet as headline sponsor of the Warriors and St George’s Park Cricket Stadium, in a multi-year deal.
“We are very happy to announce that going forward the team will be known as the Dafabet Warriors and the stadium as the Dafabet St George’s Park Cricket Stadium,” said Warriors Chief Executive Mark Williams.
It is a financial breakthrough for the stadium, which has been without a naming sponsor for a number of years.
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“All credit to our dedicated team of groundsmen and stadium staff who have kept the stadium in top shape and have successfully hosted two major tournaments over the past few months, which saw a large number of matches played over a very short period of time. Dafabet, an international brand with a footprint across the globe, has recognised that St George’s Park Cricket Stadium continues to be one of the premier and favourite grounds for cricket lovers and players alike,” said Williams.
In 2021 Dafabet was the Warriors’ naming sponsor for the CSA T20 Challenge and “it was through that partnership that Dafabet saw the value of being associated with the Warriors and, by extension, St George’s Park Cricket Stadium,” added Williams. “The three-year contract will provide a boost for our flagship team and will support various initiatives both on a team and stadium level.”
The sponsorship deal was facilitated by Megapro Marketing, their associates ITW Consulting, and Dafabet representative Hampshire Sports.