Emirates Lions X Macron Sponsorship_edited.jpgcropped
Emirates Lions Reveal New Kit Sponsor

The Emirates Lions have unveiled their new kit sponsor, ahead of the inaugural United Rugby Championship tournament.

The deal with Italian athleisure brand Macron will see the Johannesburg team appear in their traditional red and white strip featuring the Macron logo.

“We are incredibly excited to be aligned with a cutting-edge, high-performance sportswear brand like Macron,” said Lions Rugby Company CEO Rudolf Straeuli. “The Emirates Lions and Macron share the same values of high standards and hard work.”

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“It is with great satisfaction that we announce this agreement with the Emirates Lions,” said Gianluca Pavanello, CEO of Macron. “The entry into the South African market represents a great opportunity for our brand and further expands our leadership in the world. The Emirates Lions are a franchise with a long tradition. We are delighted to welcome them into our family and to be able to offer them all our expertise and passion for developing a collection dedicated to them with jerseys that can ‘tell’ their story, exciting both players and fans.”

Sport Industry Group
Sport Industry Group

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