Global nutrition company Herbalife Nutrition has signed its first major sports sponsorship in Africa with Mamelodi Sundowns.
The agreement was facilitated by the Roc Nation Sports agency and will see the Los Angeles-based Herbalife support the club with a range of nutrition, wellness and sports-performance products.
HAVE YOU ALSO READ?: Roc Nation Boss Says SA Sports Industry Needs Serious Shake-Up
“At Herbalife Nutrition, we strive for excellence in everything we do, an ethos we share with Mamelodi Sundowns, who always bring their best to the field. As the most successful team in the Premier Soccer League era and one of Africa’s football giants, Mamelodi Sundowns share our commitment to nutrition and fitness,” said Thilo Naidoo, Country Director of Herbalife Nutrition Southern Africa.
Herbalife Nutrition has been operating in South Africa for 25 years and is well known for both its nutrition and skincare products.
The deal is the latest in a line of major football-related deals for Herbalife, including an ongoing ambassador agreement with Manchester United star Cristiano Ronaldo and sponsorship of more than 200 sporting events, teams, and athletes worldwide, including the Los Angeles Galaxy Major League Soccer club.