The Sharks have announced a new partnership with Hollywoodbets, who will be coming on board as their new title sponsor.
Hollywoodbets, who already hold the stadium naming rights at Kings Park, replace Cell C, who have been with the Sharks for the last decade.
“We are delighted to announce Hollywoodbets as our new title sponsor,” said Sharks CEO Eduard Coetzee. “The unwavering support, commitment to excellence, and investment over the last few years has been immense and we look forward to taking our valued partnership to the next level. This strong partnership will continue to be elevated in the years to come. With both brands having an international footprint and global appeal, this evolution in our relationship is a momentous occasion for the global sporting and entertainment communities alike.”
HAVE YOU ALREADY READ?: Kings Park Naming Rights Acquired by Hollywoodbets
Coetzee also paid tribute to Cell C.
“We would like to acknowledge our outgoing title sponsor, Cell C for their massive contribution to The Sharks for over a decade as title sponsor,” he said. “Their support and invaluable investment through the highs and lows cannot be underestimated.”
He added that the telecommunications giant would stay on board as an official partner.
With the United Rugby Championship season approaching, the Sharks will be looking to have an improved season, and have already announced that New Zealander John Plumtree will be returning as head coach.
