IMG has won the exclusive rights to distribute the international media rights for Confédération Africaine de Football (CAF) events in over 85 countries from 2023-2025.
The agreement will see IMG manage the broadcast deals for the next two editions of the Africa Cup of Nations – the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and the CAF Africa Cup of Nations Morocco 2025 – as well as the tournament’s qualifiers.
The MENA region and Sub-Saharan Africa were excluded from the the global sports, events and representation company’s deal.
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Additionally, IMG will distribute the media rights for the TotalEnergies CAF Africa Women Cup of Nations 2024, the TotalEnergies CAF African Nations Championship, the men and women’s CAF Champions League, TotalEnergies CAF Confederation Cup 2023/24, CAF Africa Beach Soccer Cup of Nations 2024, and the Futsal Africa Cup of Nations 2024, among others.
“The TotalEnergies Africa Cup of Nations is the biggest event on the African continent and one of football’s most watched competitions,” said Robyn Cox, Vice-President & Managing Director, Africa, for IMG’s media business. “We’re looking forward to expanding our partnership with CAF to help unlock greater value from its media rights, grow the competition’s global audiences, and enhance fans’ viewing experience.”
The deal strengthens IMG’s partnership with CAF, having recently been appointed as the federation’s global sponsorship agency through 2025, whilst securing a deal with Puma to supply the official match ball for CAF-organized tournaments.