Kaizer Chiefs have unveiled Toyota as their new sleeve sponsor.
The announcement was made at a Toyota dealership in Sandton, along with the news that Toyota’s existing vehicle partnership with Chiefs — first signed five years ago — would continue too.
The sleeve sponsorship runs until the 2022-23 season.
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“It’s very exciting to sign a deal of this nature in such testing times where many sponsorships have been cut,” said Chiefs Marketing Director, Jessica Motaung. “Our partnership is an example of how two brands who are trusted by their customers/supporters can come together in order to deliver value for each other and we have no doubt that this new positioning will see us continue to deliver for each other. We are looking forward to more exciting collaborations with team Toyota and we will again work toward taking millions of our supporters on this journey.”
“Our collaboration with Chiefs has not waned, on the contrary, we are solidifying our partnership,” said Leon Theron, Toyota SA Senior Vice-President of Sales and Marketing. “We are excited that we will now have our Toyota logo emblazoned on the sleeve of Chiefs shirts. Moreover, we could not be more excited as the replica jersey, with similar branding, will soon be available at stores nationwide.”