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Klipdrift Named Sponsor of Rugby World Cup Sevens

South African brandy Klipdrift has been named an ‘Official Sponsor of Rugby World Cup Sevens 2022’, which will be hosted in Cape Town from 9-11 September.

The event will see 24 men’s and 16 women’s national rugby sevens teams come together in Cape Town for what will be the eighth edition of the tournament.

Fans will be able to enjoy a range of Klipdrift brandy products throughout concessions at the Cape Town Stadium, as well as in hospitality areas over the three-day event.

“As a brand with such rich heritage in South Africa, it gives us great pride to join the commercial family of such a prestigious event that will inspire so many, not only here in South Africa, but across the globe,” said Distell Marketing Director for Southern Africa, Natasha Maharaj.

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“Our brand has long been a supporter of South African sport and we couldn’t think of a better event to partner with, given our brand’s core values of friendship and enjoyment,” said Distell Managing Director for Southern Africa, Wim Buhrmann. “We very much look forward to working with World Rugby and SA Rugby on the exciting journey to Rugby World Cup Sevens 2022.”

“We are delighted to welcome Klipdrift to the Rugby World Cup Sevens 2022 commercial family at the beginning of what is a big year for rugby sevens,” said World Rugby Chief Executive, Alan Gilpin. “Klipdrift’s brand embodies so much of what rugby sevens is about – fun, friendships and sharing moments of celebration, and we’re very much looking forward to working with them over the course of the next eight months. Our plans continue in earnest in partnership with SA Rugby to host a memorable event, and it has been great to see rugby sevens back in action with two HSBC World Rugby Sevens events held already this month, acting as crucial preparation for teams as they build towards Rugby World Cup Sevens later this year.”

Sport Industry Group
Sport Industry Group

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