Johannesburg-based agency Levergy has appointed Melissa Daniels as its new Managing Director.
Daniels joins Levergy from global design and advisory firm Lucky Beard, where she held the position of Lucky Beard Stories COO.
She is an experienced marketer and advertising exec, having previously been CEO of DDB South Africa, following stints as Managing Director of OpenCo – The Open Collaboration/TBWA and Chief of Staff at TBWA South Africa.
Daniels will be tasked with entrenching Levergy’s position as one of South Africa’s top agencies, with a specialty in sport. Levergy is a multiple winner of the Hollard Sport Industry Awards’ ‘Agency of the Year’ award.
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“Melissa has a thorough knowledge of what shapes the communication and media industry and is well-versed in Africa’s constantly evolving digital world, so her insights, experience and ability to tap into culture makes her a natural and inspiring leader. Having been in the industry for over 15 years, she has developed a reputation for delivering results and providing excellent leadership and strategic guidance to the clients and organisations she has served. I am really excited to see her compliment an already-talented leadership team and together, take Levergy to new heights,” says Levergy founder and CEO Struan Campbell.
According to a Levergy statement, Daniels is “well-versed in the business and the importance of creating, managing, and maintaining relationships with its clients. In addition to partnering with clients, she has driven product development within agency groups and has implemented agile performance marketing systems in product development companies.”
“Following its year-on-year success, Levergy continues on an upward growth trajectory. The agency is in a unique position, having the ability to speak to people through their passions, and I am looking forward to learning more about the multi-faceted world of passion marketing and driving the commercial objectives of our clients, while utilising my operational, digital, customer experience and BTL expertise,” says Daniels.
