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Lions and SA Rugby Appoint Whisper Cymru in Production Role

The British & Irish Lions and SA Rugby have appointed Whisper Cymru to serve as the production partner for the upcoming series between the two sides.

Whisper Cymru is part of live sports production company Whisper.

Under the deal, it will be responsible for providing content for Lions and SA Rugby-owned channels, as well as for all of the tour’s commercial partners.

The production company will be embedded within both the Lions’ and Springbok camps to capture and deliver behind-the-scenes content, game build-up, match highlights and themed partner material.

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In a statement, the company said it would draw on its remote production capabilities to support all team, partner and broadcast requirements while Covid-19 restrictions remain in place.

Whisper’s production team will be led by Carys Owens for the Lions and Elma Smit for the Springboks.

Jurie Roux, Chief Executive of SA Rugby, said: “The days when sports events began with the first whistle and ended with the final blast from the referee are long gone, and providing compelling, behind-the-scenes content from within the team environment is essential to engaging with our audience – especially in these days of lockdown and closed venues.”

Sport Industry Group
Sport Industry Group

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