Lions Cricket has announced a new partnership with energy drink Red Bull.
The three-year partnership will see the DP World Wanderers Stadium fully-equipped with the third most valuable soft drink brand in the world. In addition, the product will also be enjoyed by both the DP World Lions women’s and men’s teams.
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“The demands of being your best takes its toll – long days of hard graft in between matchdays throughout an action-packed season means our players require maximum input in order to achieve maximum output,” said Lions Cricket CEO Jono Leaf-Wright. “Red Bull is the world’s best and we are honoured that the premium brand will fuel our athletes in the seasons ahead, giving us ‘WIIINGS’ for unrivalled and record-breaking performances. In addition, including it as part of our stadium offering for all our fans to enjoy is something we wanted as we continually strive to elevate the experience for those visiting our special DP World Wanderers Stadium.”
Effective immediately, fans/guests can enjoy the energy drink in hand at all matches, concerts, expos and activation days at DP World Wanderers Stadium.
“We are excited to have the privilege of being the preferred energy drink at the DP World Wanderers Stadium,” said Wian Human, Red Bull’s National On Premise Events Manager. “This is a milestone we are very excited for, as we form part of the ‘Victory Party’ and give ‘Wiiings’ to all fans and spectators of DP World Wanderers Stadium.”