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Lions Cricket re-brands

Lions Cricket welcomes DP World as headline partner of the men’s and women’s teams, as well as the Wanderers Stadium.

There’s a new brand as the headline sponsor of Lions Cricket and the Wanderers Stadium, following the acquisition of Imperial Logistics by DP World Logistics in March.

As a result, the men’s and women’s teams of Lions Cricket, as well as the stadium, will now transition from the Imperial brand to DP World.

“What an honour to align our much loved Lions Cricket brand with DP World, through our valued partners and fellow family members Imperial,” said Lions Cricket President Anne Vilas. “A continuation of our Imperial journey, we’ve always had high hopes for our Pride of Jozi brand and have no doubt that DP World will empower our Pride to break many more records on field and off, ensuring that we always deliver on our promise of passion, pride and professionalism for the game to our stakeholders and fans.”

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Group Chief Operating Officer of DP World Logistics and Group Chief Executive Officer of Imperial, Mohammed Akoojee said: “Lions Cricket is one of South Africa’s leading cricket associations, with a premier stadium that is iconic across the globe. Through this continued partnership, which started under the Imperial partnership in 2019, we are now bringing together two organisations with a mutual objective for excellence and driving results, and a shared aim to push boundaries to change what’s possible. We look forward to what is to come in the future and wish the now DP World Lions the best of luck ahead of what promises to be a hugely exciting period for South African cricket.” 

Fans will see the brand change take effect over the coming weeks, however the name change of Imperial Lions to DP World Lions and Imperial Wanderers Stadium to DP World Wanderers Stadium will be immediate.

“We take tremendous pride in the Imperial partnership and to now have a broader global backing from DP World speaks to the pride, passion and professionalism that is Lions Cricket, day in and day out,” said Lions Cricket CEO Jono Leaf-Wright. “As we partner with a brand that now employs in excess of 120 000 team members, we’re thrilled for the years ahead and as we transition from Imperial we’d like to assure our stakeholders, fans and players that our promise of excellence will always remain. We’ve witnessed the sports strategy of DP World in golf with the DP World Tour and feel truly honoured to be supported by this powerhouse brand. The DP World Lions (men and women) cricket teams and the DP World Wanderers Stadium will continue to drive excellence and be a brand loved by South Africans both on and off the field.”

Sport Industry Group
Sport Industry Group

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