Lions Cricket have put pen to paper on two new commercial deals, with one of them an extension of an existing agreement.
The franchise has renewed its partnership with The Willowton Group and its flagship brand Sunfoil. The three-year partnership, commencing immediately, will primarily be focused on grassroots development, including the Sunfoil Township Cricket Tournament.
The event will host teams from the Lions Cricket Hub program from the areas of Soweto, Dobsonville, Sedibeng, Alexandra, Kagiso/West Rand, South and Central.
“The Sunfoil Township Tournament is of significant importance to Lions Cricket – it is after all our youth that powers and determines our future – and this is where passions are ignited, talent is tailored, and dreams are realised. The inclusion of girls in this event signifies the importance of equity in our pipeline system and we are excited with the expansion in 2022 as we grow this wonderful flagship event on our calendar,” says Lions Cricket CEO Jono Leaf-Wright.
The partnership extends beyond the tournament and will see Sunfoil branding at Imperial Wanderers Stadium and on other Lions Cricket marketing assets.
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Lions Cricket has also signed a new deal with DNG Energy, who are creating a pan-African liquefied natural gas supply network, and are entering the cricket space for the first time in the company’s history.
“With a dynamic company purpose of ‘Energising a Brighter Future’, DNG have partnered with Lions Cricket with precisely that commitment in mind”, says DNG Energy GCEO Aldworth Mbalati.
“This is much more than a commercial partnership”, says Leaf-Wright. “DNG Energy are out and out supporters and fans of the game, and the development thereof, and it is our honour to warmly welcome them to our Pride and the home of Lions Cricket, Imperial Wanderers Stadium. Furthermore, we are fully aligned in terms of our outreach programmes and CSI work, which unquestionably contributes towards a sustainably meaningful relationship.”