Liverpool FC are set to agree a new kit supplier deal with adidas, which would earn the club roughly £60m a year, according to reports.
The deal would see the German sportswear brand replace the Reds’ current supplier, Nike, from the 2025/26 season.
The news comes at the end of Nike’s current five-year deal. In a tender process for the next contract at the same length, adidas, which last supplied the Anfield club’s kit between 2006 and 2012, won against Nike and Puma.
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The agreement will reportedly ensure the current Premier League team’s earnings from their kit deal is in line with Arsenal, Manchester City, and Chelsea, who all earn £60-65 million from deals with adidas, Puma, and Nike respectively.
Liverpool’s current agreement with Nike sees the club receive £30m a year from Nike as a guaranteed base figure before commercial tie-ins, performance‑related bonuses and 20% royalty payments on net sales of replica sportswear, which can see the end figure get closer to £60m a season.
The boosted guaranteed figure is significant for Liverpool but still a way off the Premier League record – Manchester United’s £90m per season deal with adidas.