Automotive manufacturing corporation Mahindra South Africa has concluded a sponsorship agreement with Betway SA20 franchise the Joburg Super Kings.
Mahindra SA will be the team’s ‘Principal Sponsor’ and the partnership will give Mahindra visibility on the back of the Joburg Super Kings jersey.
The announcement was made ahead of the start of Season 2 of the South African T20 competition.
“The Joburg Super Kings are pleased to partner with a global brand like Mahindra which has a
strong presence in South Africa for two decades,” said Ankit Baldi, Head Franchisee: Joburg Super Kings. “Support from local brands is crucial for the development of the league and thus the sport. It also syncs with our campaign theme – ‘To Joburg We Belong’ – aiding us to get closer to the people in South Africa. We are confident of establishing a winning synergy on and off the field to achieve both our goals. We look forward to a long-standing partnership with Mahindra.”
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Mahindra South Africa is a fully-owned subsidiary of Mahindra & Mahindra of India. Founded
in 1945, the Mahindra Group is one of the largest multinational federation of companies and
is a leading automobile manufacturing corporation.
“Partnering with the Joburg Super Kings is not just about cricket; it’s about investing in the
spirit of champions,” said Rajesh Gupta, CEO of Mahindra South Africa. “The Super Kings are a growing global brand with wide popularity across South Africa. Sports teaches us authenticity, which is an integral part of our value system. Teamwork and partnerships which are essential on a cricket field are synonymous to the core values of Mahindra and the value proposition we offer to our customers. We are proud to be a part of this journey. We believe this will be a successful partnership.”
