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Nielsen Sports SA Teams Up with Gsport Awards

Nielsen Sports South Africa has announced that it has concluded a strategic partnership with the Momentum gsport Awards.

Nielsen has signed a two-year deal and takes up the role of ‘Official Market Research & Insights Provider’ to the event and partner of the ‘Sponsor of the Year’ award category.

Nielsen will share insights relevant to women’s sport in Africa that gsport readers and followers can look forward to across their platforms. Gsport will also have access to Nielsen Sports South Africa’s ongoing local and global data, research and analysis into women’s sport.

“This partnership is the perfect opportunity for Nielsen Sports South Africa to showcase the invaluable data and insights we can provide into this growing segment,” says Amy Daley, Client Service Director for Nielsen Sports South Africa. “Collaborating with gsport to tell the stories that data can provide is the perfect platform to elevate women’s sport and showcase their value. We couldn’t be prouder to play such an important role for our athletes.”

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“This is a turning point for women’s sport in Africa”, says Kass Naidoo, Founder of gsport. “To finally have access to data and insights into women’s sport that we can share and use to further commercialise women’s sport is a game-changer for athletes and professional bodies alike.”

Gsport will celebrate the 16th edition of the Momentum gsport Awards on 31 August, where over 20 winners will be recognised and awarded for their achievements over the last year.

For further information on partnership opportunities with gsport, contact gill@flashsponsorship.com.

Sport Industry Group
Sport Industry Group

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