Team Qhubeka ASSOS is taking fan engagement to the next level, by involving its supporters in the unveiling of its team line-up for the upcoming Tour de France.
Fans are being asked to, “look at the route, look at our squad – then send us a video revealing the eight riders you think will make our Tour de France selection and justify your selection of each rider. Tell us why you selected that particular rider, which stages would suit him, what qualities of theirs would be useful and/or what role or purpose they would fulfill in the squad. If you simply just “love” a rider, that is a good enough reason too!”
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– Show your support in your Team Qhubeka ASSOS and Qhubeka gear
– Film in a (relatively) quiet place
– Include and #BicyclesChangeLives
– Film in landscape orientation
– Be as creative as you like
– Be sure to say your name and where you are from
Submissions must be sent by the 12th of June. By submitting your video, you give the team permission to use your submission, or part of, on its social media channels/marketing collateral.