Octagon South Africa has undergone a re-launch as a separate entity, and at the same time the group has launched a new division, called Octagon Talent and Properties.
Those two entities will operate alongside Octagon Africa.
It’s the latest change to the Octagon brand in South Africa after it was placed under new management in 2018, with Octagon stalwarts Devian Nadasen and Franco Barocas at the time tasked with reinventing and revitalising the brand both in South Africa and across the African continent.
Former Octagon exec Justin Sampson will head up the South Africa division as Managing Director, with his S-Factor Sponsorship business and client base being absorbed into the new Octagon SA entity.
“I’m extremely excited to be back at Octagon and to again be part of an international agency group that has set the benchmark of sponsorship marketing around the world and always has had a special place in my career, having given me my first opportunity in the sponsorship industry,” says Sampson. “But it is the future, not the past, which excites me the most, and I cannot wait to get out into the market and demonstrate what we have to offer”.
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Nadasen remains Managing Director of Octagon Africa and head of the global Mastercard business in South Africa, Africa and the Middle East, while Barocas will head up the Talent and Properties business, specifically as Global Managing Director for rugby and cricket, while presiding over all three companies as Chairman.
“We are extremely excited to be relaunching and re-energising Octagon in South Africa and believe that there is a lot we bring to the table in terms of our team, global credentials and best practice, where Octagon continues to set standards,” says Nadasen.